Improv Marketing

by eric

Recently in Michael Pizza we decided to each take on certain tasks that need to be done for the sake of the group. I took up marketing, Brett is now or video liaison, Ben is the man in charge of finding time and space for rehearsal and Josh keeps everyone's schedule in order.

Marketing a four man improv group in a city that has more four man improv groups than pigeons is a daunting task. We don't talk in Shakespearean dialect, we don't have a 5 piece band and nobody in our group is named Tim Meadows. So how do we make a name for ourselves in the improv world?

The first answer that might pop up is, "Be a great improv team, do good work and make people laugh." It really is as simple as that but it also is not the answer. Of course Micheal Pizza is going to strive to get better at the art of improv through workshops and rehearsals but how do we supplement that?

In my opinion, we take what we do best and we amplify it to the nth degree and what Michael Pizza does best is have infections, joyous fun on stage. That is why it has become my goal this summer to let that spill over into our marketing. We have a huge 2 year anniversary show coming up in September that will be unlike anything anyone has ever done, or at least since I have been in Chicago.

That is just one idea and definite event that will be happening. There are tons more that will come along that I can't share right now since the details are still be hammered out but rest assured they will be injected with that same Mike Pizza fun that has become our staple.

Hopefully we can find the time for it all!